DT2.0
Dynamic Targeting 2.0
Next-generation intelligence engine that harnesses advanced machine learning to make customer engagement more personalized, specific and relevant.
Discover DT2.0: the next-gen intelligence engine redefining marketing at Pfizer.
From assumptions to precision. Experience how DT2.0 brings speed, control, and continuous learning to brand strategy.
Introduction
Key Elements of DT2.0
Evolving from Dynamic Targeting (DT),
this next-generation intelligence engine harnesses advanced machine learning to make our customer engagement more personalized, specific and relevant, ensuring that we can tailor the right content towards the right customers and across the right channels.
Dynamic targeting
(Right HCP) informs who are the valuable customers
Micro-segmentation
(Profiling HCPs) based on value and features
Dynamic content
(Right Content) to right HCP, personalized and data-driven communication
Dynamic Channel Deploy
(Right Content) in the (Right Channel) at the right time
Intuitive Decision Making Interface
Impact of the new Decision making interface
To enhance the transparency and usability of previously ‘black box’ ML models, an intuitive interface was developed to enable direct interaction with data-driven recommendations, facilitating real-time decision-making
Provide real-time feedback on outcomes
Increase marketer ownership & reduce ‘black box’ experience
Expand beyond HCP and field
AI-driven healthcare transformation
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